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Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990
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Citation

James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market


Research papers

Researching the growing market for Opera in Britain

This paper reports on a new study examining public opinions towards opera in Britain and provides data on opera's "penetration" in terms of attendances, TV viewing and home ownership of opera recordings. The new survey shows that, although opera fans...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Peter B. Hodgson
June 15, 1990
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Citation

Hodgson, P. B. (1990a, June 15). Researching the growing market for Opera in Britain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-the-growing-market-for-opera-in-britain


Research papers

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Truze M. Lodder, Jozsi Toth
Company: Motivaction International B.V.
June 15, 1990
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Citation

Lodder and Toth (1990a, June 15). Marketing at the Opera. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-at-the-opera